PART 3: ONE SUCCESSFUL ENTREPRENEUR

STEVE JOBS

         Steve Jobs was born on 24 February 1955, in San Francisco, California, United States. His mother was a graduate student named Joanne Simpson and his biological father was a politician and a professor of mathematics. Her father has Syria bloody named John Abdul Fattah Jandali. At birth, Steve has the name of Abdul Lateef Jandali until finally changed when she looked after by Paul and Clara Jobs (Annur Noordin, 2015).

           Pair Jobs is then give the name Steven Paul Jobs. In fact Steve's mother, Joanne, was not very agreeable to her baby looked after by Paul and Clara Jobs. Joanne wants her baby looked after by families who can afford to send Steve to succeed. But ultimately agree Joanne baby cared for by spouse Jobs, with the help of Joanne companies to help finance Steve learning to dramatically higher levels (W. Isaacson, 2013).

           During Steve in his teens, moved to take her spouse Jobs Santa Clara County, which became known as Silicon Valley. In 1976, Steve Jobs and Steve Wozniak and Ronald Wayne to get sponsorship from product and technology marketing manager for Intel AC named Markkula Jr. they managed to establish Apple (W. Isaacson, 2013). In 1978, Apple recruited Mike Scott from National Semiconductor to the post of CEO. In 1983, Steve Jobs lured John Sculley to leave Pepsi-Cola Company and held the position as CEO of Apple. While Jobs was a director of Apple's persuasive and charismatic, a number of employees at the time described it as a manager always change your mind and temperamental (Annur Noordin, 2015).

       Steve served as Apple CEO from 1997 to 2011. He became CEO and largest shareholder of 50.1% to be taken over by The Walt Disney Company in 2006. Since then, Steve eventually became the largest individual shareholder in Disney by 7% and members Disney's Board of Directors (G. Beahm, 2015). After stepping down as CEO of Pixar Animation Studios on August 24, 2011, Steve returned to Apple and was elected chairman of the board of directors. On October 5, 2011, Steve Jobs died in California at the age of 56 years passed after seven years with pancreatic cancer (Annur Noordin, 2015).

1. VISIONARY

            Steve Jobs was a visionary entrepreneur in his career. He always tried to do my best and constant improvements in everything he did, including the release of the product. Steve Jobs also always thinking ahead to the reforms. While Steve Jobs was fired by the company that developed by itself, namely Apple, it's not the end of his career. Steve Jobs back up and founded the NeXT Company. At NeXT, a new idea was poured to produce more sophisticated products. However, even if the product is good but the price is too expensive, causing the product did not sell. However, Steve Jobs did not give up with what face it. Steve Jobs has created an operating system that is required by the Apple Company and caused it to buy NeXT for 429 million dollars and took Steve Jobs back as CEO of the company.  After Steve Jobs returned to Apple that new ideas have been poured and a new product has been released such as iPod, iMac, iPhone, iPad, and iCloud.

             Apart from the company Next and Apple, Steve has also saved the company almost bankrupt Pixar, an animation film production company based computer, the first entitled 'Toy Story'. He managed to raise it back up the company successful in the market (Aryani Evi, 2013) .Thus, of what happened to Steve Job, concluded that he was indeed a visionary. While laid off from the company developed its own, he still did not give up to continue his career and produce a variety of high quality products. Good ideas always poured. Steve Jobs has always created products that fit its vision of changing the world. Look at the success brought by Steve Job Now even produced Apple products are expensive but always keep subscribers eagerly await his newest creation. These conditions make the Apple always succeed and gain a lot. This situation also occurs because Apple has a staff of visionary like Steve Jobs who is always looking to develop its products and also want removed.

2. PROACTIVE

            Steve Jobs is someone who is proactive in carrying out its work. He always wants something new and better. He was very proactive in doing his job. Among the examples of Steve Jobs proactive nature that can be seen is how he promotes his own goods to the customer Apple. Steve Jobs has always wanted the best. In promoting Apple, Steve Jobs released when the product will be promoted in various ways. He would always look for something different and something that can attract people. Apple promotes how he makes people always eagerly wait to see what will be presented by him.

            Apart from being a person who developed Apple and holding a CEO. Steve Jobs also known as the keynote speaker that is very reliable. Many people love and praise the manner in which Steve Jobs introduced the Apple products. When people see him promote Apple products. People not only impressed by the products produced and even how Steve Jobs affect the potential buyers of Apple products.

            Each time, the presentation of the product, people will remember two things. The first product launched by Apple and the second is how Steve Jobs launched the product. Steve Job always did a presentation into an art that is not easily forgotten by those who see it and the situation is also causing a lot of people rush to buy Apple products (Studentpreneur, 2014).

           The marketing strategy used by Apple is ignore the critics, convert ordinary to attract, reasonable prices, to communicate in the customer perceived prolonged experience, Apple created a group or culture of its own and make the brand famous Apple (usahawan.com, 2015).The manner in which Steve Jobs uses to promote Apple has shown how proactive in carrying out his work to create a difference and lead to great returns.

3. FAILURE IS AN OPTION

          Failed to advance everyone would have failed. This could make you respond to failure scenarios that make everything different. In 1984, Steve Jobs was fired from Apple. In 2005, Stanford commencement, he said this about it: "I do not see it, but apparently fired from Apple was the best thing that ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner, everything was over. It freed me to enter one of the most creative periods of my life. "

          Failure is a learning process for entrepreneurs that is faced by Steve Jobs in the days that passed before achieving success. In 1985, Steve Jobs, founder of Apple laid off by the company after engaging in battle with John Sculley. With so forced, Jobs sold the shares it held in the company Apple. Jobs even days spent cycling around Europe (Mega Ayu Lestari, 2015). 

          After he recovered from the sadness that is extraordinary, Steve Jobs returned to have a new spirit in her. He started the business back in the computer by setting up a company called NeXT and Pixar Animation Company.

        When doing business is Steve Jobs still have a problem. NeXT was actually a very progressive company in the field of computer technology. However, commercially NeXT did not leave a positive impression. In contrast to the fate of NeXT, which does not give good results commercially. Pixar is part of the successful outcome of thinking genius Steve Jobs. In the world of animated film, Pixar has brought a new trend that is in demand. It started when Pixar animated film successfully launched some like Toy Story, The incredible, and Finding Nemo.

         After several years of Steve Jobs was fired from Apple, the computer company situation worse. Along with the growing strength of Microsoft and IBM, Apple made loses in the competition. This makes Steve Jobs return is believed to fill the leadership of Apple. Steve Jobs and NeXT technologies dovetail with Apple. And finally Apple back up from a long hibernation. Apple launches new highly advanced technologies such as MacOS X, Imac, and the most famous is the iPod (Wahyu Hidayat, 2013).

          The success story of Steve Jobs taught to everyone that all success is not easy. There is always a failure and rejection that adorn the course of life. However, Steve Jobs is indeed a great man. Despite his failure did not give up and give in to the situation.

4. OPEN RISK TAKER

         If seen from Apple Inc's vision is "An Apple at every desk." Now, Apple branded products intensifies dealt with by the community both in terms of quality and design of its products. Apple brand is most frequently mentioned as products and luxury items or expensive. Apple initially only produce computer hardware and software and mp3 players since its inception until 2007. After 2007 until now Apple to start producing smartphones (W. Isaacson, 2013). Each product release Apple smartphone a hit since the iPhone was introduced in 2008. Steve Jobs often produces products that keep pace with the times and in keeping with the spirit of youth. Despite the intense competition between several companies other telecommunications equipment provider but Apple products are often the first place (G. Beahm, 2015).

          Steve Job risked producing various models of its own telecommunication devices such as Iphone, Ipad and Ipod are all the rage youth. Apple Inc will ensure that they not only produce different products with competitors' products, but ensuring the product is better and has a high quality (G. Beahm, 2015). Potential risks to be considered as a challenge in marketing their products. The speed of today's technology that is too fast to match the latest models of Apple is getting rave reviews. Steve Job is able to compete with other companies such as Samsung in marketing their products. Although Steve Jobs had to take risks in creating and finding markets for its products. Apple changes more focused on the design, development and bring products to market better (W. Isaacson, 2013).

5. OPEN CULTURE

          Steve Jobs has managed to change the organizational culture through changing patterns of leadership in it. Through the experience gained during travels in various countries, Steve Jobs adapting his experience to shape its own management system, thus forming a work culture for employees (G. Beahm, 2015). Experience is adapted to manage the re-organization. This led to the organization's management under changed according to design chief who led a more bilateral. The effect of the change can be seen in terms of products were released product change from time to time (Z. Amanda, 2012).

        The changes made by the latest technological developments in line with the needs and requirements of today's youth. For example the production of smart phones iPhone that has multiple output versions with the times and the needs of users (G. Beahm, 2015). Applications that goes into every product iPhone has changed in each release. Steve Job's open cultural attitude in any decision to manufacture its products. Steve Jobs takes into account environmental elements appropriate to the product. In addition, Steve Job's easier to work with anyone in management no matter from which country and what descent. For her work ethic symbolizes the personality of a person (Z. Amanda, 2012).