PART 2: THE ENTREPRENEURIAL TRAITS

1. NETWORKED

      Network equipment business is instrumental to the success of entrepreneurs. If the entrepreneur has a good network for internal and external users, it will be easier for entrepreneurs to gain an edge against business opportunities and solve problems on their business.A good network connectivity enabling them to gain the support and cooperation of the network circle. Thus, every entrepreneur needs to build networking skills, as it will be the catalyst to achieving your goals and business objectives.

        Example figure is Azizah Omar, one of the successful fashion entrepreneurs. Omar Ali Holdings Sdn. Bhd. is the heritage of the family and Azizah entrusted to carry this responsibility upon her return from the United States in 1991. She has 11 siblings and seven of them were involved in Omar Ali Holdings Sdn. Bhd. while four others, always giving undivided support.

           She is the Managing Director, Omar Ali Holdings Sdn. Bhd. The company is headquartered in Kampung Baru, Kuala Lumpur was founded by her father, the late Omar Ali, in 1935. The business started by selling traditional clothing in a bazaar which is now the site Wisma Yakin, in Jalan Masjid India. In addition baju Melayu, her father was also a skilled tailoring a suit of clothing popular in the days of the British advance.

         The secret of success Omar Ali Holdings Sdn. Bhd is has a good network can allow the business to run smoothly. She said that the business is able to survive as a very close family relationship and the determination to grow the business based on the experience and knowledge gained in over 50 years. In addition, she and her siblings also have the support and trust from suppliers including from internally and abroad who have helped the success of this company. Most distributors have come from Korea, Japan, Indonesia, China and Pakistan, which has agents in Malaysia and Singapore. They not only supply goods sewing needle and thread sewing machine but to that of the textiles in a variety of colors and textures. In addition, other factors also come from government and private agencies such as banks, hotels and factories. All these factors make the brand Omar Ali survives until now.

2. OPEN RISK TAKER

           One of the important features is open risk taker. Many studies have found a tendency to take risks is part of the personality traits of successful entrepreneurs. This parallel legal level of return on investment that is closely related to the level of risk. However, the tendency to take risks in business should be wisely and well organized. The courage to take risks need to be balanced with the knowledge and understanding of how to assess and manage the risks involved. In the business world, every kind of business will cover different risks. Risk is not the causes of the failure even entrepreneurs need to understand the risks involved to find a solution to those risks. To be a successful entrepreneur, the risk is not entirely fair to excuse or stone to obstacle to success. This is because, if understood in depth our lives are also at risk.

          For example, Datuk Yusuf Taiyoob is the one who has an open risk taker in his business. Distress and pain experienced by him to succeed in business started when he was 21 years old when he began to pursue the sale of perfumes in Bayan Lepas Airport. Initially, the business was very encouraging until one day he fell ill due to the pressure faced as sales plummeted.

        After his failure in the perfume business, he tried various other businesses, including product distribution saffron flower, cashew nuts, dried foods and spices. He was a risk openly. Finally, he decided to change the form of its business by importing food, including small-scale palm. He was an open risk taker on the progress of its business to develop its products so abroad. Although aware of the existence of competition in the business start date in 1990, he believed that existing regular customers, in addition to competitive prices, with a guarantee of product quality. Over time, his efforts paid off when his business is thriving and its products are gaining in popularity, including in Singapore, Indonesia and Thailand.

        Now his company, Yusuf Taiyoob Sdn Bhd became the largest supplier of various types of palm and crude product dry and wet food from abroad for the Malaysian market with approximately 3,000 dealer networks across the country.

3. OBSERVANT

        Observant is someone who is good at noticing things, or someone who follows the rules and requirements of a particular religion.

           As examples of entrepreneurs who have an attitude of observant in doing business is Ali Hassan Mohd. Hassan. He is owner of the aL-ikhsaN thriving in the last 14 years. aL-ikhsaN is very popular among young people today who enjoyed popular branded sports products such as Nike, Adidas, Puma, Reebok, Umbro, Lotto and Diadora cheap rates. He conducts business based on religion. He convinced himself that all the success that comes from God. He is convinced that God is preparing our life and what happened to that big it was like a miracle in its own future success. His success depends on the right intentions, the blessing of the family, doing business with integrity, investing in advertising, interest in the business, strategic location, business professionals in decision-making, and the products must be with the times.

4. VISIONARY

        According to the dictionary of the fourth edition of the hall and language, vision or perception means not understanding something, views, conceptions, extra foresight (especially pertinent for future development) in order to achieve important goals of an organization or state, Vision 2020 especially, we must be proactive if want to succeed with excellence.

          As a successful entrepreneur, Tan Sri Loh Boon Siew seen as a highly visionary for the company he set up to bring in Honda motorcycles in Malaysia. This can be seen from the construction of the first motorcycle factory in Malaysia, namely Assembly Plant Boon Siew Boon Siew Sdn Bhd owned in Mak Mandin Industrial Estate, Pulau Pinang. With the construction of this plant in 1969, Honda motorcycle is no longer installed in Japan but it was installed in Malaysia so as to save the cost of installation and sales. With the construction of this factory, Boon Siew Sdn Bhd has also introduced several new models of Honda motorcycles began in 1971, which Honda model S90Z. On this day, there are various types of Honda motorcycles in the market. With high-minded attitude is what drives Tan Sri Loh Boon Siew to continue to succeed in the field of motoring. Not all entrepreneurs have the ability to look ahead like Tan Sri. A positive attitude is the main weapon in his efforts to continue to move forward in the motor industry in Malaysia.

5. FAILURE IS AN OPTION

            Failure is lack of success, defeat, collapse and foundering while the meaning of option is choice, alternative, possibility or selection. So, failure is an option means the failure is alternative to be more success. It teach us to learn more and work hard to be a success and never give up and it gives us challenge to be more good person.

            This characteristic may be seen towards the famous entrepreneur, Colonal Hardland Sander who is never giving up in his life to be a successful entrepreneur. Colonel Harland Sanders is best known for founding the fast-food chain Kentucky Fried Chicken (KFC). He was born on September 9, 1890 in Henryville, Indiana. Colonel Harland Sanders was a serial failure. He was getting fired from several jobs and starting companies, including a gas lamp manufacturing firm, that eventually went out of business. At one point his wife left him because he was always trying to get rich quick. After that, in his 40s, he started cafe on a major highway and found a good level of success. Ten years later a new highway was built by passing his restaurant and the business died. Most of people would think that life was over but Sander picks up and takes his chicken on the road.

        After closing the restaurant in 1952, Sanders devoted himself to franchising his chicken business. He traveled across the country, cooking batches of chicken from restaurant to restaurant, striking deals that paid him a nickel for every chicken the restaurant sold. His first franchise sale went to Pete Harman of Salt Lake City. In 1964, with more than 600 franchised outlets, he sold his interest in the company for $2 million to a group of investors. Kentucky Fried Chicken went public in 1966 and was listed on the New York Stock Exchange in 1969. More than 3,500 franchised and company-owned restaurants were in worldwide operation when Heublein Inc. acquired KFC Corporation in 1971for $285 million. Sander had a lot of hard knocks but he never seemed to let it get him down. He tries to learn a lesson out of every experience he had and try to look around the corner before his success.

6. OPEN CULTURE

           Open culture is a concept according to which knowledge should be freely and growth must come from the developing world, change or enrich already existing works on the basis of partnership and cooperation, without being bound to the rules relating to the protection of intellectual property laws. Every entrepreneur should have an open culture that business can be run without any problems. Therefore, it can be accepted by all nations and religions.

         Entrepreneurs like Datuk Mokhzani working with Chong Hin Loon in advancing the company Kencana Petroleum. The success achieved by Datuk Mokhzani the company Kencana Petroleum depend also on its relationship with its employees, with partners as teamwork. While different cultural backgrounds but they have a common interest which is to promote the company Kencana Petroleum. This shows the open culture that encourages business to develop it.

7. OUTCOME ORIENTED

            An outcome oriented is the outcome which important whether win or lose or achieve a certain target. This is maybe different with something like a process orientation where the focus is on the way you play or perform. Someone with a process orientation will be thinking more about details of their style and performance. When it perform, they could be happy with the outcome even if they lose but actually performed very well.

     This outcome oriented can be seen towards Hamdi Ulukaya, the entrepreneur of Greek Yogurt. Hamdi was born from a family of semi-nomadic. He lives in the city Ilic, Turkey around October 1972. He later moved to New York, USA in 1994 for further studies in English. Since then, Hamdi was inspired to start the yogurt industry in the country. Hamdi worked part-time while studying at one of the farms that produce yogurt. The entrepreneur continues his interest when taking business courses at the University of Albany, New York to learn the ins and outs of the business.

           He took seven years to conquer the American market (USA). During the period, the product Hamdi meet retail stores in the US and compete with some of the leading brands such as Danone and Yoplait. When he first set foot in the US, he only had savings of US $ 3,000 (RM10, 633). However, now he is becoming a successful entrepreneur in the food industry of Greek yogurt. Greek yogurt is produced from cow milk's creamy, rich in protein and low in fat. In addition, the yogurt sales increased as buyers loved especially in Western countries.

          In 2004, Hamdi came across with an ad featuring expert make dairy from fresh ingredients cost US $ 700,000 (RM2.4 million). In August 2005, Hamdi managed to become the owner of the company arising from the loan program for small businesses as much as US $ 1 million (RM3.5 million). He tested the yogurt recipe for 18 months before being marketed. Hamdi yogurt packaging is also larger than other brands. The packaging is often attractive to captivate people's views and the most important is the content of the yogurt flavour. In October 2007, the company which Chobani, which means shepherd in Turkey was established and different to other yogurt, yogurt Chobani contains no fat in addition to having protein twice and no artificial coloring and flavoring.

          Business Hamdi began to develop when one of the ShopRite grocery store started selling Chobani in 2009. Grocery stores such as Trader Joe's, Costco and Whole Foods began selling Chobani and progressively increasing sales. However, in 2013, Whole Foods stopped selling Chobani because they want to sell other yogurt products. Chobani company had suffered a loss when there is fungus in the yogurt in about September and October 2013. However, it does not affect the company's operations. Meanwhile, Greek yogurt market grew by 40 percent in the yogurt industry in the US market. Chobani has 2,000 employees. Unlike most affluent, Hamdi refused to show their wealth publicly even rarely are the elite. According to the US Department of Agriculture, the average dietary yogurt in the country stood at 6:36 kilogram (kg) per person per year, compared to 27kg in Germany and France. On top of that, Hamdi also recommends that people eat yogurt more often than in the morning. Yogurt is also deliciously combined with oat cereal.

        Hamdi has invested US $ 450 million (RM1.5 billion) in manufacturing fresh products in the world in Twin Falls, Idaho, United States. Although the company has had Chobani markets in Asia and Europe, it is still a very favorable response in the US in addition to Chobani will open up more of its own cafe. He more focused on the US market because the country lake of attention to industrial yogurt.

8. PROACTIVE

      Proactive is in developing positive attitudes and control measures undertaken much earlier than expected will lead to something. Everyone needs to be proactive to take the opportunity to become a successful entrepreneur community.

        Dato Aliff Shukri Kamarzaman has a strong determination to succeed and he motivates himself with words like he wants to be successful and refused to sit in the same cocoon. He started his business on a small scale until now widespread. He has a proactive attitude to succeed by doing various activities to start a business.

        He began his business by introducing and selling to friends in the office. Then, he opened the stall on a small scale at farmers' markets every week. He took a proactive stance to try to do business in places where others to develop his business. He plans to open a store with a loan from the bank but all his papers were not accepted even be insulted.

       However Dato Aliff Shukri never gave up. He took a proactive and responsible attitude to contact his loyal customers and enumerates who has in his paper to make a brand. With a description of the most exciting and reliable, he managed to attract customers and they lend their money as an investment. From there, he successfully developed the business by incorporating the proceeds from his business in the Central Market. Now is the result of his proactive attitude, D'Herbs have been known not only in Malaysia but in Singapore and Brunei.

9. TEAM ORIENTED

           Team oriented refers to employees who work in a group that often work and perform their duties to work together to achieve team goals. A team consisting of a combination of a number of individuals who have competence interdependent. This can be seen in terms of capacity, expertise, skills and knowledge as well as accountability and commitment to the team's performance and willing to carry out tasks jointly. Through team oriented, an organization can improve work performance and quality of the work can be improved. Team oriented is an essential element for a person is said to be an entrepreneur. Through these elements, an entrepreneur can show an attitude work with others, are able to give their cooperation and commitment in performing tasks to achieve goals collectively.

            For example, Dato 'Kamarudin bin Meranun is one of the biggest names in business and entrepreneurship in Malaysia but internationally. Previously we only knew when Datuk Seri Anthony Fernandes attributed to the success of Air Asia. A big star who stood firmly behind the phenomenal success of Air Asia is Dato 'Kamarudin bin Meranun. He is particularly interested in entrepreneurship. He ensures a constant effort to achieve what he wished. A feature available to him that makes him unusual is teamwork. This can be seen, the key to the success of Air Asia is the team spirit between Datuk Seri Anthony Fernandes and him, they complement each other to form Air Asia. Is this spirit that makes Air America, a company known globally. His cooperation and Air Asia staff who share an understanding of the principles of branding cheap and appreciated also among the causes of success.